Mantra-Rock Dance

Date: January 29, 1967 • Location: San Francisco, United States

The Mantra-Rock Dance (poster pictured), called the "ultimate high" of the hippie era, took place in San Francisco, featuring Swami Bhaktivedanta, Janis Joplin, the Grateful Dead, and Allen Ginsberg.

The Mantra-Rock Dance was a counterculture music event held on January 29, 1967, at the Avalon Ballroom in San Francisco. It was organized by followers of the International Society for Krishna Consciousness (ISKCON) as an opportunity for its founder, A. C. Bhaktivedanta Swami Prabhupada, to address a wider public. It was also a promotional and fundraising effort for their first center on the West Coast of the United States.