Opening of Casablanca Fair

Date: September 5, 1915 • Location: Isseksi, Morocco

The Casablanca Fair (poster pictured) opened in the French protectorate in Morocco.

The Casablanca Fair of 1915 was a commercial exposition held by the French authorities at Casablanca in the protectorate of Morocco from 5 September to 5 November 1915. It was intended to encourage better economic ties between France and Morocco and as a demonstration of French power in the region. Goods from across Morocco were displayed at the fair and allowed French scholars to assess the state of the craft industry in Morocco. Their findings resulted in the establishment of training centres for Moroccan craftsmen in an attempt to encourage the industry.